A go-to-market strategy for a B2B SaaS product that specializes in the US market might look something like this: Identify your target market and customer segments. The first step in…
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Platform product management focuses on developing and managing products that are built on top of a shared platform or infrastructure. This is in contrast to general product management, which focuses…
Every other day, I wake up to find my Twitter feed with stories on how startup founders have raised yet another round of funding. As I keep scrolling my timeline,…
Can you imagine a world without the Internet in the current circumstances? Now, just visualise the kind of frustration you experience when you see a “404 error” and “DNS server…
If one were to understand why “Conscious Entrepreneurship” is being thrown around a lot these days, it is probably because we’ve been a generation of people chasing success rather than…
Ten years ago, you wouldn’t believe me if I said financial advice on investing would be available for you on Instagram or TikTok. Well, that’s how social media has evolved…
As I begin exploring how memes have become a deep-seated part of the Internet’s conversation culture, I cannot stop giggling at the slew of memes on the Suez Canal crisis…
It’s an image everyone has seen: Marilyn Monroe flirtatiously posing over a subway grate, her white dress fluttering in the air. Filmed in Manhattan, this moment from the movie “The…
Every time I browse through products I like, ads from Instagram or Youtube never forget to remind me about how technology has become so intrusive. It doesn’t end there. To…
Scene: Year 2030 – An evening conversation on a cosy Sunday night. Alexa: “Aditya, what you are consuming now may affect your blood levels in the body. Why don’t you…
Every time you look up Licious, you are sure to browse through the day’s special combos on offer. Or, going by your browsing history, several brands like Sleepy Owl, Svami…
As I began wrapping up my day’s work, I casually looked up Instagram and fell for doom scrolling (Yes, guilty of it)! While I began that eventful exercise that sucks…
Ever thought that “choice” could be the most difficult thing in life? The complexity of our existence itself is based on our choices. You get it now? Each of us…
Did you know that a lot of Chinese farmers survived the pandemic through live-streaming? As novel and strange as it sounds, let’s take the example of Li who had harvested…
As I dig through the leftover crumbs from the last bag of chips, I realise that I’ve been binge-watching Peaky Blinders for 10 hours straight. While I’m wallowing in the…
Calling out toxic behaviour in perpetrating violence/discrimination/other serious issues is much needed, but sensationalising trivial issues & maligning people publicly is what is stupid. Calling out someone publicly may be…
1/ Can design be inclusive and create a sense of belonging for everyone? Yes and how?Here’s a #thread 2/ Inclusive design considers human diversity & uniqueness of each individual with…
Every time I hear about a top industrialist flying to another country, I have this uncanny feeling that this person might be leaving a huge hole in India’s banking system….
1/ Do you know why you read/watch the news? Or How you choose the news? Have you thought about its relevance in your life? Does following the News really help?…
1/Well, here’s the thing about Sales — you are always SELLING or are BEING SOLD. #Thread ?? 2/ If you analyse your life, you will realise that everything is related to sales….
As I scroll through the countless memes in this lockdown, I can claim that I have at least witnessed one ‘Black Swan’ event in my lifetime. As the COVID-19 pandemic…
There is this popular series, The Big Bang Theory (TBBT), where its lead character, Sheldon Cooper, in one of the episodes, comes across a machine that helps him read people’s…
While I was waiting at the Mumbai airport to catch a Bangalore flight last week, I started scrolling down my Instagram. The shares and likes I had got on my…
At the local Starbucks in my city, I see iPhones, Tablets, Macbooks and other fancy devices interacting with each other, exchanging streams of information — All this happening just in…
The last time I heard from my cousin who is pursuing a Bachelors in Computer Science here in India, he told me about his internship at Volkswagen in Germany. Seemed…
Lying on the couch, I’m working on my laptop. A few minutes later, I find myself scrolling through the infinite food options on Swiggy. You’ve probably used one of the…
A tweet by @therealpkj trigged a bunch of thoughts when I was trying to figure the publishing space. Thread: Echo’s my thoughts as to why we didn’t raise monies &…
Having run two startups, Social Samosa, and Igenero, I feel the pulse of the startup industry. Over the course of 7 years of running Igenero, we have worked with 80+…