Author: Aditya Gupta

  • Confronting

    I came across a TV series, and a line from the same struck me hard, translating to something like: “Had I not been afraid of imaginary ghosts throughout, God, I would have lived life to the fullest. God, would I have died peacefully.” This thought lingered in my mind, nudging me to ponder over how…

  • 10x ideas

    Have you ever come up with a groundbreaking idea, only to have it rejected by your manager or colleagues? It’s not uncommon in the tech industry, where innovation and disruption are highly valued. However, it’s essential to understand why your idea may not be accepted. One reason may be that your idea does not fit…

  • GTM 101

    A go-to-market strategy for a B2B SaaS product that specializes in the US market might look something like this:

  • Platform product management

    Platform product management focuses on developing and managing products that are built on top of a shared platform or infrastructure. This is in contrast to general product management, which focuses on developing and managing standalone products that do not rely on a shared platform. Platform product management is an increasingly important role in the tech…

  • Pause and assess

    Every other day, I wake up to find my Twitter feed with stories on how startup founders have raised yet another round of funding. As I keep scrolling my timeline, I see the industry folks celebrate the funding & congratulate the founder, which is good, but not always. The startup ecosystem in India has seen…

  • Internet kill switch

    Can you imagine a world without the Internet in the current circumstances? Now, just visualise the kind of frustration you experience when you see a “404 error” and “DNS server error” on your screen? Well, if this was 1995 where just 1% of the world had access to the net, it wouldn’t have made a…

  • Conscious entrepreneurship

    If one were to understand why “Conscious Entrepreneurship” is being thrown around a lot these days, it is probably because we’ve been a generation of people chasing success rather than those trying to understand the purpose of what we do or why we do things.  If I were to begin breaking this idea, I’m reminded…

  • Creator economy

    Ten years ago, you wouldn’t believe me if I said financial advice on investing would be available for you on Instagram or TikTok. Well, that’s how social media has evolved over the years. As millennials struggle to balance virtual and real-world lives, they have also discovered they need to keep their followers engaged/entertained.  From tips…

  • ‘Why, how & what’ of memes

    As I begin exploring how memes have become a deep-seated part of the Internet’s conversation culture, I cannot stop giggling at the slew of memes on the Suez Canal crisis that has, unfortunately, put the world’s trade in shambles! What I also realise in the process is that this meme culture teaches us that memes…

  • Sham of the gram

    It’s an image everyone has seen: Marilyn Monroe flirtatiously posing over a subway grate, her white dress fluttering in the air. Filmed in Manhattan, this moment from the movie “The Seven Year Itch” is the most enduring depiction of the icon. What we may not have realised is that she is also one of the…