Author: Aditya Gupta

Every time I browse through products I like, ads from Instagram or Youtube never forget to remind me about how technology has become so intrusive. It doesn’t end there. To keep me hooked to their apps, they keep sending friend requests of random people (I’m referring to the Netflix documentary The Social Dilemma), notifications and…

Scene: Year 2030 – An evening conversation on a cosy Sunday night. Alexa: “Aditya, what you are consuming now may affect your blood levels in the body. Why don’t you take it slow? The last time you got your tests done, you wanted to maintain your iron levels well. Remember?” Me: “Alexa…why? Why so serious?…

Every time you look up Licious, you are sure to browse through the day’s special combos on offer. Or, going by your browsing history,  several brands like Sleepy Owl, Svami or 4700BC may keep reminding you to buy things you may have momentarily forgotten or “saved for later”. Or, Swiggy may send you a text…

As I began wrapping up my day’s work, I casually looked up Instagram and fell for doom scrolling (Yes, guilty of it)! While I began that eventful exercise that sucks up time, MamaEarth suddenly popped up and spoke to my heart as if it knew of my non-existent hair fall issues. Then came DaughterEarth with…

Ever thought that “choice” could be the most difficult thing in life? The complexity of our existence itself is based on our choices. You get it now? Each of us makes millions of decisions – happy, difficult, challenging – that affect us in our lifetime. In a globalised world, our choices have grown exponentially —…

Did you know that a lot of Chinese farmers survived the pandemic through live-streaming? As novel and strange as it sounds, let’s take the example of Li who had harvested flowers in Yunnan province of China, just before he heard of the new Coronavirus outbreak. All his hard work went down the drain as his…

As I dig through the leftover crumbs from the last bag of chips, I realise that I’ve been binge-watching Peaky Blinders for 10 hours straight.  While I’m wallowing in the guilt of “I-have-so-much-work-to-do”, I sometimes wonder what makes Over-the-Top (OTT) platforms trick your brain into believing you have to give up your sleep! The psychology…

Calling out toxic behaviour in perpetrating violence/discrimination/other serious issues is much needed, but sensationalising trivial issues & maligning people publicly is what is stupid.  Calling out someone publicly may be “woke” for a few minutes/hours. But, after that you’re on your own. The thrill of it definitely gets people visibility & all that stuff.  #CancelCulture…

1/ Can design be inclusive and create a sense of belonging for everyone? Yes and how?Here’s a #thread 2/ Inclusive design considers human diversity & uniqueness of each individual with respect to ability, language, culture, gender, age and other forms of human difference. It is not a one-size-fits-all solution.  3/ I believe inclusive design is…

Every time I hear about a top industrialist flying to another country, I have this uncanny feeling that this person might be leaving a huge hole in India’s banking system. Sometimes, it is also surprising that our government realises about their fleeing only when the person is found on a foreign media channel, blissfully shopping…