When investor funds are used for everything but the startup

15 April 201621st January , 2021No Comments

Having run two startups, Social Samosa, and Igenero, I feel the pulse of the startup industry. Over the course of 7 years of running Igenero, we have worked with 80+ startups. Not boasting, just setting some context. [Winks]

iGenero currently works with a bunch of venture capital funds & helps their portfolio companies build a better product or service. And during this whole process of working with the startup on frontend or backend or UX/UI, we spend a lot of time with the core team and also the key employees.

While working closely with the entire team, we end up building close relationships with them. Some of our clients have become great friends of ours, and we get a drink often with the employees as well.

The dark side:

I love startups. I love the whole journey of a startup turning into a company, raising funds, hiring people; synonymous to raising a child. But while we all love the kid when he has chubby cheeks and can’t talk, we all end up getting cranky with a howling tantrum throwing 5 year old. Similarly, I can’t help but detest some of these startups who have got a cushion of the investor’s money and chose to make the worst use of it.


I’m aware of startups which have a raised a sizeable chunk in their seed or series A round and are throwing away the investors money. I am often stuck in “That awkward moment when” the employees of our clients ask us to help them. And help with what? Asking the founder to be a little more mature & not to blow up the investor’s money! Blowing up money how I ask?

  • They never pay their employees on time.
  • Vendor payments are more or less like a football match! The vendor gives up & settles for a red card, with letting go 30%-50% of the entire pending amount.
  • The founder travels business class, stays at five-star hotels, and travels every month on the pretext of work.
  • Draws salaries on the names of family members as employees & the list goes on and on…

And now, I’m in a catch 22 situation, where I really don’t know if I should be reaching out to the founders at all? Or should I just let it go?

In the last 12–18 months, I’ve come across this situation with three different startups, and all the three have raised money from marquee investors in India. This whole charade is not what startups are about. Unfortunately, a bunch of people seem to be going this same way & it worries me.

Have you come across any such disheartening narratives?

P.S. — I know it’s none of my concern about how a company works or pays its employees or vendors. All that I should be bothered about is if I’ve got my money out! In some cases I have, in some cases, I’ve not, but that’s a story for another day.

Aditya Gupta

Aditya Gupta

Product leader & 2x entrepreneur with 15+ years of experience in building & scaling technology businesses. Startups. Technology. Travel. Motorcycles. Music. Curious. Learner. Ambitious. Random.